I strongly believe
that our PM prospect Mister Narendra Modi would beat the sales record of Chetan
Bhagat if he would write a book on “How
to sell yourself?” or “How to brand
yourself?” and would definitely be the most rewarded bestselling author of
the era. Being from marketing background, I admire each and every move of this
brand personality. Hats off NaMo!
Well, merely
marketing won’t solve the actual purpose of the customers. Delivering quality
product and service matters according to the needs and wants of the customers is
the bedrock of Philip Kohtler’s marketing concept. In this context, the
electorate plays the role of the customers. Their payment in terms of votes going
to decide the quality of the service of the Government for the next five years.
NaMo has beautifully understood it and playing the cards of his game
accordingly. The craziness or the loyalty towards the brand NaMo is the
consequence of his branding strategies.
The loyalty is acting as the iron curtain to the NaMo freaks who are impacted
by so called NaMo wave, I also tend to call it as NaMo blindness. I don’t
assert that NaMo doesn’t deserve to be the PM of such a vast democracy. But, I
want to stress on the fact that ‘he is not the best option among the available
ones’.
This salesman
cleverly projects two selling points in his campaigns viz. development and
governance for which he demands for STABLE
GOVERNMENT. So, the supporters or the people are convinced that only STABLE
GOVERNMENT can deliver development and good governance. If you are convinced
with this fact, what is the logic behind the pointless question towards the popular
yet controversial common man transformed to political leader Mister Arvindh
Kejriwal, “Why did he quit the Delhi
Government though people wanted him to continue?” Because, without stable
Government, how come he could deliver his promise of corruption free
Governance? In fact, what media claimed as ‘the political drama’ is the
struggle faced by him in executing his vision on governance. He tried to
implement his promises but couldn’t able to deliver because of the lack of
majority. Give him the majority and then start your commentary. Can you just
think about a political leader in the Indian political history who has quit the
Government for a similar cause? If he is hungry for power like NaMo, he would
have not dissolved the Government. If you claim that it was a political stunt,
so as the marketing positioning of NaMo. I bet that taking a risk of opting for
AK is safer than opting for NaMo.
For those who
claim and support AAP only as a movement but not as a political party, I humbly
request you to revise your primary school history text books to get to know
about the history of Congress of today and so as the transcendental birth of
BJP. It was a freedom struggle movement
transformed to Indian National Congress which later transformed to the Congress
of today. In between, BJP has taken birth because of internal counter views. So,
the situation demands the transformation of any movement into political party
which is undoubtedly a flawless move. History tells that the objective matters
but not the form of means to accomplish it. Hence, AAP can be a political party
derived from an anti-corruption movement. So, this claim isn’t valid anymore.
There is a buzz
word being floated among the people called “Change” which technically could refer to change of government at
the center or change of governance. Both NaMo followers and AAP claim that they
will bring the change. But, if you historically analyse the governance of UPA
and NDA parties, you will hardly find any difference in their policies
including the accountability of corruption. Only the noises during campaigning
differ from each other. But, AAP, irrespective of its background, have come up
with a really new and strong ideology of creating some change in the country.
It has changed the style and the complete political machinery which would need
time amongst people to understand and digest. Its evolution is going to make a
big mark in the world history. But, it will definitely take time for the
acceptance of the people.
Anyways, this
time, despite the surveys, it is a pretty simple prediction that NDA headed by
NaMo is going to form the Government. On 16th of May, the entire
country is waiting not for the results but for the strength of the Government
at the center and the how far UPA is going to get cornered by its loyal people.
And, of course, the vote share of the
AAP across the country matters this time above which the confidence will be
built over for the forthcoming elections.