NaMo Blindness & the real spectacle of Kejri’s Ideology

I strongly believe that our PM prospect Mister Narendra Modi would beat the sales record of Chetan Bhagat if he would write a book on “How to sell yourself?” or “How to brand yourself?” and would definitely be the most rewarded bestselling author of the era. Being from marketing background, I admire each and every move of this brand personality. Hats off NaMo!

Well, merely marketing won’t solve the actual purpose of the customers. Delivering quality product and service matters according to the needs and wants of the customers is the bedrock of Philip Kohtler’s marketing concept. In this context, the electorate plays the role of the customers. Their payment in terms of votes going to decide the quality of the service of the Government for the next five years. NaMo has beautifully understood it and playing the cards of his game accordingly. The craziness or the loyalty towards the brand NaMo is the consequence of his branding strategies.  The loyalty is acting as the iron curtain to the NaMo freaks who are impacted by so called NaMo wave, I also tend to call it as NaMo blindness. I don’t assert that NaMo doesn’t deserve to be the PM of such a vast democracy. But, I want to stress on the fact that ‘he is not the best option among the available ones’.

This salesman cleverly projects two selling points in his campaigns viz. development and governance for which he demands for STABLE GOVERNMENT. So, the supporters or the people are convinced that only STABLE GOVERNMENT can deliver development and good governance. If you are convinced with this fact, what is the logic behind the pointless question towards the popular yet controversial common man transformed to political leader Mister Arvindh Kejriwal, “Why did he quit the Delhi Government though people wanted him to continue?” Because, without stable Government, how come he could deliver his promise of corruption free Governance? In fact, what media claimed as ‘the political drama’ is the struggle faced by him in executing his vision on governance. He tried to implement his promises but couldn’t able to deliver because of the lack of majority. Give him the majority and then start your commentary. Can you just think about a political leader in the Indian political history who has quit the Government for a similar cause? If he is hungry for power like NaMo, he would have not dissolved the Government. If you claim that it was a political stunt, so as the marketing positioning of NaMo. I bet that taking a risk of opting for AK is safer than opting for NaMo.

For those who claim and support AAP only as a movement but not as a political party, I humbly request you to revise your primary school history text books to get to know about the history of Congress of today and so as the transcendental birth of BJP.  It was a freedom struggle movement transformed to Indian National Congress which later transformed to the Congress of today. In between, BJP has taken birth because of internal counter views. So, the situation demands the transformation of any movement into political party which is undoubtedly a flawless move. History tells that the objective matters but not the form of means to accomplish it. Hence, AAP can be a political party derived from an anti-corruption movement. So, this claim isn’t valid anymore.

There is a buzz word being floated among the people called “Change” which technically could refer to change of government at the center or change of governance. Both NaMo followers and AAP claim that they will bring the change. But, if you historically analyse the governance of UPA and NDA parties, you will hardly find any difference in their policies including the accountability of corruption. Only the noises during campaigning differ from each other. But, AAP, irrespective of its background, have come up with a really new and strong ideology of creating some change in the country. It has changed the style and the complete political machinery which would need time amongst people to understand and digest. Its evolution is going to make a big mark in the world history. But, it will definitely take time for the acceptance of the people.

Anyways, this time, despite the surveys, it is a pretty simple prediction that NDA headed by NaMo is going to form the Government. On 16^th of May, the entire country is waiting not for the results but for the strength of the Government at the center and the how far UPA is going to get cornered by its loyal people.  And, of course, the vote share of the AAP across the country matters this time above which the confidence will be built over for the forthcoming elections.  

Yes, he is an Anarchist !

AK to CNN IBN - Please watch before you read! 

Hope you watched the above video.

Well. People wanted a change but they don’t want to experience the change. Interesting! Doesn’t it sound like an oxymoron? If you expect the cleansing to be done, it can’t be done on the air conditioned board rooms but only on the streets and its grassroots. History tells that the ground rule of democracy is ‘Unless you ask for something loudly, you won’t get it’.

Yes, he is the CM but not the conventional one as you have ever seen over ages. He wanted to accomplish whatever he has promised. Being a sprinter, he has to come across all hurdles. As a decision maker, execution is equivalently important as the planning. In the contemporary context, he has given an ample timespan to the apex Government to respond back but it remained as a silent dumbo (as traditionally it is) even after the deadline. Their silence kindled the agitation. So, he is back on the streets with action.  Of course, he is an Anarchist.

A Government without the control over a police is a skeleton without a flesh. If he presses on this demand with a crowd to claim the power of regularity, he has become a man of immorality. People who criticize him now for the Dharna are modest enough to stay dumb when they become the victims of the Police or any illegal sex/drug rackets. Sounds great ! Of course, the one who is claiming for it is an Anarchist.

Media which was lost while he was agitating before getting into power and suddenly has become keen on generating revenue by centring him in all the episodes from his sneeze to his stroll. Interestingly, the number of bathrooms in his quarters was a topic of discussion one day. Wow! Kudos. Coincidentally, the dharna has become their key revenue generator for them by stopping the viewers and readers from interpreting the facts. People are excited to feed their TRPs and refrain from reading the facts which is the bottom-line of media of today. So, if media says he is an anarchist, really he is.

Does he know the legal formalities? Dose he know the ethical formalities? Does he care about law and order problems of a capital region? Many more lingering questions have become the topic of debates with Arnab, Karan and other discussions of verbal diarrhoea 24/7 *nonsense channels (sorry *news). If someone is dare enough to break the political or bureaucratic stereotype to safeguard his people, he becomes an Anarchist. Even with a national wide agitation, Lokpal was possible only after 30 months with the incumbent UPA. Do you think the control of police could be got with merely a letter from the Chief Minister of Delhi to the Home minister? (FYI, this was claimed by them as a formal process of request) If you think so, you have balls but not him. So, he is an anarchist.

With no clue about Somnath Bharti’s claim, cornering him for wrong allegation is the height of intelligence of Indian citizens. Have you ever seen any law minister flooding to the venue where illegality is complained? If you have heard, you have great global exposure but I haven’t. Of course, why the hell he had done so? For which he is facing multi-channel criticisms today. If a CM pats him for his job, he is undoubtedly an anarchist.

                                 

He promised that he won’t ally with Kangaroos and saffron whales before election. But, to kill the hunger of post, he allied with Kangaroos. Does he have any sense? Today, he is crusading to confiscate the allied kangaroos for their hash tags. Is he from asylum? Or he has any political motto behind every breath? If “yes” is the answer for all the above questions, he is ultimately an anarchist. This common man is acting like a leech and sucking the blood of Kangaroos. They pretend like they have no sense to throw him out. This ha only two possibilities, either Kangaroos don't have blood or they are under medication. But the mystery says that no matter whatever the possibility is, Kangaroos are shameless to this senseless guy by not loosening the hold over him. For them, the fear of whales is priority concern than the noise of this anarchist. Great ! They deserve a year long applause !!  

Why the hell he is disturbing the arrangements and security issues of republic day celebrations? Why is he creating trouble for the civilians of the city by this Dharna drama? But we were okay with millions of rallies which have completely frozen the public lives since more than six decades. But, who the hell is this fresher to stop our metro rails (which of course done by our honorable central Government but still we would like to blame him)? Republic day is like a Diwali or Durga Pooja for us. We hardly bother whether a Danish or a Portuguese woman gets gang raped by our citizens. But, we make noise when our woman is striped by some foreign forces even if she is criminalized for any act. We never stay calm and quiet when our pride goes for a stake in foreign sand. Because, we love our nation but don't respect the other ones. And, the source of hindrance must be an anarchist.  

For those who have fallen into the trap of mesmerism of weird white beard chai wala (as he would like to be called), you have taken the greatest decision in the era of democracy. He is not only the best salesman of the decade but also the tomb of development who is awaiting to embrace the parliament with a crown. Keep your fingers crossed to escalate the country to a dream-come-true state. The prophet has been arrived to safeguard us. So, please give him the charge. Don't waste your time in listening to the pointless claims of a stainless anarchist 

You are wise enough to break into laughter on seeing the Dharna drama happening at our capital on all *nonsense channels(sorry *news). Unfortunately, he is a clown with no charisma and hence cornered to be an anarchist.

After all a common man, so we don't have patience for even six months though we had since six decades for other lucid national parties. They have all the rights and reverences to blame this stupid common man who has just got into the field because they have done wonders to this lovely country. Because, he is an anarchist. 

My humble suggestion for drama freaks is, you can order a family pack pizza and enjoy the forthcoming dramas of Anarchist on your tellies. Because, a lot more to come until the Kangaroos quit the hall of shame. Don’t miss the cheese burst on the pizza.  Seriously yummy and a mouth watering choice!

Corruption, open defecation – Which one is stinking more?

“Hygiene factor” is definitely a health issue not only restricted to the healthcare but to all traits of society. Normally, the happening trend in the country never used to get decided by the ground reality but by the media. Inference from the current media’s reflections is the dreamt corruption free India which is the happening thing across the country post the sworn ceremony of the youngest CM of Delhi Government.   

Well. Parking the wait and the forecasts of this brand new young CM against the corruption aside, let me share the excerpts of my instinct which put forth an interesting analogy. Corruption issue in the country is equivalent to the open defecation issue since both demand a conglomerate thought process rather a precise solution to resolve since the consequences of both have to make sense of the ‘to be implemented actions’.   No matter how much ever public toilets built by our Government across the country, still over 50% of Indian population is practising open defecation according to WHO’s (World Health Organization) recent estimate.    Both are the prime sanitary issues of the country which result in endless stinking.  

There are only two solutions possible to rule out the open defecation problem, either to build numerous quality public toilets across the country or to penalize the practisers.  The latter one undoubtedly can’t be done because most of them either don’t afford to build their own toilets or to use paid ones. How can a Government expect homeless to build a toilet for their own? Building toilets with sanitation or paid toilets make no sense in the process of culminating this serious sanitary issue of the country. If someone recommends the idea of educating the people of this country who practise open defecation must be either an NRI who visits India for a vacation or a marketer who would bring in the social responsibility issue to sell his brand to target audience but really not bothered about the issue. This issue is as equally as important as the food security one.  But, the incumbent Government thought it won’t grab as much vote banks as a spineless food security bill is expected to build.  Hence, even reduction of open defecation problem seems like an another hallucinatory action to be accomplished by the Indian Government.  

 

Let me connect this analogy to my thought on corruption. Languishing the spread of corruption is also an act of pipe dreaming since independence in spite of recent revolutionary Jan Lok pal bill being passed in both the parlimentary houses. Only two possible solutions are there to put period to the epidemic corruptive disease in the country with the assumption that the bribe givers won’t give up tempting the receivers.  First one is the strict action as recommended by the Jan Lok pal Bill towards the corrupt officials based on its scale. But, as the Government claims, the conditions of Jan Lok pal bill completely transfuse the genes of democracy towards autocratic rule in India which won’t be accepted by the people of this country including those who support the bill today without even reading between its lines. So, we are forced to agree that it won’t be universally acceptable or won’t executed as expected. 

Another one is, of course, a reasonably possible one. It is wise to legalize the corruption. This solution doesn’t mean literally to encourage the existing corruptive trend but to completely incentivize the existing conventional administrative system. The incumbent bureaucracy should be translated like a corporate administration system which stems on the push workforce strategy. Rather blaming the Government being corrupt, bring a change in the system of bureaucracy. In fact, this is not my personal recommendation but by Kaushik Basu, Chief Economic advisor of Ministry of Finacne in the year 2011 when the agitation was mushrooming across the country for the first time. Every year, an estimate of US$ 19 billion has been lost from Indian economy because of corruption which translates the white money to black. Even the probability of success of this proposal is also not significant enough to proceed with. Renowned economic commentator Gurucharan Das also bolsters this proposal but he puts forth the biggest lacuna in the proposal which is the protection of whistle-blowers which has to be worked on.  Hence, even this proposal becomes yet another hallucinatory plan.

Incidentally , the hygiene factor has gone for a toss in both the cases. Anyways, both the stinking issues should be considered as priority ones and fixed in the possible effective way beyond current hallucinatory measures to avoid serious economic and social degrowth rather killing time in debating which one is stinking more. 

Neither Arnab Goswami nor Karan Thapar could able to drive us towards the betterment of these issues. So, rather tuning to commercial debates, it is high time to start contemplating about the real time solutions. 

Note –  I have written this blog as a concerned citizen of this country but not as a member of AAP.

Degrowth - http://en.demagazine.eu/sharing-ideas/what-economic-degrowth

Aurora of Democracy !!

First time, our countrymen proved that we have something called cognition in balloting practice which we never have incorporated in the democratic India post-independence. Eventually, it happened. Yes, dawn of AAP in the history of Indian politics has made its footprint in a dramatic way. We have shown who we are to the world. We have proved that Indians are no more deaf and dumb to nod to whatever dirty politicians demand for. 

We have showcased our real potency to the incumbent policy makers and the inherent political giants. The voting results justified that people have realized that “Right to vote” is the real weapon to kill the evil of corruption and the epidemic political disorder.

Dawn of AAP is indeed the dawn of democracy in the country. We never wanted people of this capital to choose Kejriwalji as their CM. But, we at least wanted to make them realize the significance of emergency of thought process in the balloting since the country is yawning beyond its procrastinated snooze. So, we pushed things hard to wake them up and finally they did. Empirical politics has come to an end in India. People decided that field workers understand their real sources of problems and work towards fixing them than the white collar culprits.

We are overwhelmed with the shower of response from the people of Indian Capital. Fifteen years of BJP’s incompetent efforts have been done by us in just one hundred and fifty days. This would be a scaring alarm for all the political parties across the country who dare to be corrupt in every possible way to balloon the return from their investment on the elections. To those who considered us as buffoons, now it’s time to rethink buddies!!

The cleansing yatra has just begun. Lot more stains on our way to clean up. Broomstick is now tied hard and harsh to clean up the corruptive stains in Indian Bureaucracy and the democracy.  This transformation from common men to public representatives would make our voice louder henceforth. This is just the beginning of thunder-storming revolution in the country. The whole country is awaiting to watch the biz. Revolution is no more a pipe dream !!

Power of common man is felt for the first time in India. Quest for change is reflected today which is indeed the gateway for glittering democracy.  

Jai ho AAP ! Jai ho Kejriwalji ! Jai ho Democracy ! Jai ho India !!

Barbie of a Toddler !!!

It was a late morning stroll. As usual, I was listening to music and glancing the things happening around on my way. I always believe that good music in the morning makes my day, though it doesn’t work most of the time. I was observing a small cute girl playing with her new boxed Barbie doll in her hand on my lane. Because of a change of track in my playlist, there was a pause in my ear-phone. I heard the giggling of that toddler and it was heart-warming more than “Kun Faya Kun” of Rahman, the last track which I had listened on my playlist.  I paused the music completely and was standing aside to watch her play with the doll in such a way not to disturb her excitement.  She was heartily enjoying with her toy as if she had got the best thing on earth. She unwrapped the box and hugged her Barbie tightly as if it was her own kid. Later on, she started speaking with it in her mother tongue as if the Barbie is responding for everything. Suddenly, she noticed that some senseless idiot was observing her and starred at him and ran away with her kid. That senseless idiot was none other than me. I was completely out of my sense on seeing such a cute toddler enjoying her life in her own way. After a while, I realized that she left on seeing my reaction.

I strolled a bit. An old man, seemingly in his seventies, was playing cricket with his grandson. Again, I stood aside and started observing the game. I hardly found any difference in the excitement of the small boy and that gramps. In spite of the age, there was a flawless fun and bliss amongst them. This reiterated my thought that they bask in their own way. Both the scenes pinged close to my heart which stalled my restless mind. 

Still, my music was in pause mode which I didn’t realize. My deep contemplation got ignited with these scenes. Every one of us knows that the very purpose of this life is to have fun without harming our peer species. But, do we really keep that in mind throughout our lifespan? Never. Sooner or later, we all are cornered to forget this mantra since our busy life demands us to get completely occupied on “What we have to do?” by leaving no time to contemplate about “Why we have to do?”. In that case, it is becoming more of survival rather than just living it. Though many of us feel like negating this factoid, we get no substantiating facts to do it. Because, we are just surviving in our life but not living it.

My inner self prompts the reason for this. That is “Stereotyped Life”. Yes. Most of us are indulged in a stereotypical syndrome in our lives. So, we aren’t able to define and design our own happiness in life. We are sticking to just what is already prescribed. We don’t want to discover our own traits of bliss and happiness. We aren’t dare enough to break the stereotypes in our lives. In fact, we have become like caged birds no matter whether the cage is gold. For an instance, we waste most of our life in merely impressing others. Though few of us consciously disagree with this fact, our subconscious can’t deny it. The mental state “to impress others or what others will think or say” demands us to do things which others like, rather doing things what we like. Don’t buy i-Phone if you really won’t use. Don’t go to McD or Dominos if you really don’t find it yummy. Don’t code for money, if you find pain in your ass. Don’t just do it, just for the sake of doing it !!

This kind of inclined mind-set deteriorates the values of our own world which subconsciously hits our mind which in turn makes our life mechanical and apathetic. The consequence makes our mind malleable and stingy. So, even a trivial distrust, gloom, disappointment or hurt leads to a universal disease called “Stress”. Many physicians and research studies warn this generation that more than 60% of us are susceptible to Psychological disorders, Cardiac diseases and Diabetes because of drastic change in lifestyle and practices which are mere outcomes of getting influenced by others.

“Why am I not able to experience the stainless happiness just like that toddler and the gramps?” If you throw this query to your inner-self, it would let you realize that “You have to stop impressing others and start impressing yourself. Break the stereotypes of your life. You need not follow things bluntly since others are doing it. You don’t live in dais but on mud. Be original, unique and listen to yourself rather leaning towards others. Live in your own way. After all, its our life, we live it only once ! So, be a dumb or deaf if the any dumbo tries to knock the door of your life. There is no threshold or metric for happiness. So, seek for the fullest. Everything will automatically fall in place. Love and being loved !! ”

It isn’t about living towards a dream or a goal in life. Just live for your happiness with no cost of others’. Just like a Barbie or Cricket, discover yours and just move on with it. That is what is meant to be our destiny of life ! This thought is neither philosophical nor psychological but as simple as that.

Don’t just survive but live it.

Ready Steady Po !

It is not surprising to read the news today morning in TOI that “Chennai Express” has made a box office collection of more than 150 Crores in just two weeks. Yet again, the brand SRK has proved that its brand value burgeons in its every new launch. SRK, the Bollywood Baadsha is keen in every damn thing he does to ensure his brand equity enhances in multiple folds.

The brand tardily started evolving when has sung “Tu je dekha to he jaana sanam” a decade before with Kajol and it has emerged to its extravagant embodiment with the latest rocking Lungi dance with Deepika Padkone in praising Rajni Sir. Well, today, the brand SRK, a conglomerate of his acting, Film production, TV Personality and endorsements has a net worth of $600 million. Seems, brand Bacchan is no more a horizon for SRK. King of Bollywood has made more than 70 films and in every new release, the excitement and the expectation of his fan clubs across the world play a crucial role in his box office hits. The way he promotes his movies in every possible mean are heights of marketing in branding. More than an actor, he is more of a marketer of himself.

Wherever he goes, he ensures that he captures the attention of the target audience by reading their pulse so as to enrich his brand identity and thereby its value. It is indeed an art which most of the Bollywood icons don’t possess. If you retrospect, many good actors lost their nostalgic presence in Bollywood avenue because of poor branding skills.

Doubtlessly, the arrival of Chennai Express with a tribute to Rajni sir is indeed to capture the eyeballs of South audience where none of the Bollywood players have ever made a potent footprint yet. Beyond numerous assorted reviews & comments, I watched it today. Not a bad try SRK. I would describe it as a typical Rohit Shetty film with right mix of commercial bolt-ons. Though the storyline is a complete zippo, aroma of his objective persisted throughout the movie. I would rather say, Tamilians (so called Madarasis) don’t need subtitle to watch this comic drama. But still, capturing Tamil audience needs behemoth of branding and positioning dude.

May be inducted in the right track but long way to go SRK Macha! We aren’t dumb asses to break into laughter for your poorest jokes and follow your niche fashion trends. Need to impress a lot. We don’t follow Rajni sir but literally worship him not because he is just a star. More than anything, he is a good human.

Never ever dream that you will replace him by playing these poor episodes of marketing here. At least, you have to stop portraying us (Madarasis) as black dumb Indians. Else, the consequences of controversies would remain the same buddy.

Well, King Khan, though it is not your right way to go, you are still progressing. Get ready to step back soon! Don’t lose the latte you hold on thinking of trying the cappuccino in the air !

          

A new Ball called “Durga” in the Court of Congress

It is no wonder that Congress is making use to the fullest of the new fortunate opportunity of holding the Muslim vote bank by cornering an unfeigned bureaucrat named “Durga Sakthi Nagpal”. Placing pointless charge of poor administrative acumen on a sincere civil servant shows the political desperation of UPA. Hope our country has realized that Congressmen are keenly waiting with their fingers crossed to kindle the communally sensitive issue out of even a negligible plot. If not, it lasts with its compassion. 

Sand mining mafia is a serious issue in almost all parts of the country and the regional bureaucrats are given all required powers to take any draconian action against it. No matter whether the demolished wall belongs to a Mosque, Mandir or a Church, if it is illegally constructed in a Government land, the officer isn’t qualified and paid enough to stay dumb. She had to take severe actions on this serious issue and she just did it. Politicising these administrative actions by filing charge-sheets against a Civil service officer has undoubtedly jeopardised the other peer bureaucrats in taking any similar actions against their regional crimes. 

Neither are the people of the country in the edge of communal violence nor is the state is incapable of controlling the sensitive communal situations if it wishes to. So, engendering these critical issues with political forecasts by Congress owned central Government will end this country up in an unhealthy administrative condition. Kudos to SP Government in bolstering her against the legal proceedings but still if it is intentionally meant to portray the grudge against Congress, pity on brave-heart Miss. Durga Sakthi Nagpal. She hasn’t appropriately accredited for her unbiased duty by these political apes. There are many Durgas in our country who are everyday forced to get rid of their duties and responsibilities owing to these senseless consequences.  

The apex court recently got a wakeup call in granting autonomy to CBI because of the similar political ball games. Now, it is indeed high time for the Supreme Court to realize it’s amended responsibility of ensuring the depoliticised & decriminalised powers of Indian Bureaucracy are rightly upheld. In case, if it snoozes to realize, justified Indian administration will go for a toss.