Monotony is the
typical constraint in all streams of business and undoubtedly media of today is
not exceptional. Yes. They believe that they imbibe boredom if they happen to
communicate the same news or coverage over a longer span to the viewers. Expectedly,
this business perception strategizes and influences their TRP rating to a
greater extent. Best recent example which we can think about is our popular Aam
Aadhmi (Common man). Yes, the leader of Aam Aadhmi party, Arvindh Kejriwal, was
on fasting for the past fifteen days for a social cause which most of the
people are unaware. The reason behind this is the lack of focus by our reverent
media channels. They don’t want to grind the already ground flour with the fear
that viewers will lack the interest. Despite the fact of his strong positioning
among the Delhi voters, the issue is worth enough to be communicated.
Just retrospect
and traverse your contemplation a year back.
When the first national level agitation against our national epidemic
disease corruption happened, all media lens were focused on this gentleman
along with a true patriotic old man. Fortunately,
gathering of people also occurred for the same cause which bolstered their
coverage. Tardily, the momentum of the agitation slowed down in due course with
series of Lokpal issues and consequently the concentration of news on the issue
by the media channels also went down. They
got thirst of catching another hot issue and left that out since no more
captivation was observed. Also, as everybody knows, the competition in the
media channels is not actually on reflecting the genuine happenings but to
maintain so called the competitive advantage higher TRP rate.
In fact, even on
newspapers, the space provided for this news is narrowed down since they ought
to consider this issue with the least importance. Most of the people are
unaware why this gentleman is actually got into this fast. Just to put light on the reason for his
fasting, it has two objectives. The prime was to condemn and push the Delhi
Government to reduce the inflated power and water supply bills in the city. His
constraint is that most of people in the lower middle class and below that par
aren’t able to pay their hiked power and water supply bills since they are
struggling hard for their livelihood with the burgeoning cost of living in the capital
city. Another objective behind the
fasting is his strong positioning as a “social activist” on the minds of the
soon-to-be voters of imminent Delhi election. He responded that there are
around ten lakh people who supported his agitation signed that they won’t be
paying the power/water supply bills. By considering this as the success of his
motto behind the fasting, he has relinquished the fasting. This time, unfortunately as well as
expectedly, there was a poor crowd gathering throughout the fasting period unlike
IAC agitation. Of course, we think this isn’t a national cause as if we are
worried for it. Eventually, the story has been considered as a trivial one this
time by our reverent media channels.
Not only this
issue, many other issues like Delhi rape
case, Lankan issue, 2G, Coal and many more went out of sight of our media
before the actual issues expire. The follow up coverage is completely lacking
with the same heat which make the viewers to lose the catch of the issue
itself. The prime reason for poor validity of these core national issues on
media channels and long lasting validity on Bollywood and dirty political games
is that they have no onion and no garlic toppings. When they last, they aren’t
spicy enough to viewers because of monotony. End of the day, TRP matters more
for them, neither you and me, nor the genuineness in the news they communicate!!
My question is now
to Justice Mr. Markandey Katju who always used to sensitively roar about all
the sensitive issues about media waves, “Are you snoring now?”.
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