Monotony is the typical constraint in all streams of business and undoubtedly media of today is not exceptional. Yes. They believe that they imbibe boredom if they happen to communicate the same news or coverage over a longer span to the viewers. Expectedly, this business perception strategizes and influences their TRP rating to a greater extent. Best recent example which we can think about is our popular Aam Aadhmi (Common man). Yes, the leader of Aam Aadhmi party, Arvindh Kejriwal, was on fasting for the past fifteen days for a social cause which most of the people are unaware. The reason behind this is the lack of focus by our reverent media channels. They don’t want to grind the already ground flour with the fear that viewers will lack the interest. Despite the fact of his strong positioning among the Delhi voters, the issue is worth enough to be communicated.
Just retrospect and traverse your contemplation a year back. When the first national level agitation against our national epidemic disease corruption happened, all media lens were focused on this gentleman along with a true patriotic old man. Fortunately, gathering of people also occurred for the same cause which bolstered their coverage. Tardily, the momentum of the agitation slowed down in due course with series of Lokpal issues and consequently the concentration of news on the issue by the media channels also went down. They got thirst of catching another hot issue and left that out since no more captivation was observed. Also, as everybody knows, the competition in the media channels is not actually on reflecting the genuine happenings but to maintain so called the competitive advantage higher TRP rate.
In fact, even on newspapers, the space provided for this news is narrowed down since they ought to consider this issue with the least importance. Most of the people are unaware why this gentleman is actually got into this fast. Just to put light on the reason for his fasting, it has two objectives. The prime was to condemn and push the Delhi Government to reduce the inflated power and water supply bills in the city. His constraint is that most of people in the lower middle class and below that par aren’t able to pay their hiked power and water supply bills since they are struggling hard for their livelihood with the burgeoning cost of living in the capital city. Another objective behind the fasting is his strong positioning as a “social activist” on the minds of the soon-to-be voters of imminent Delhi election. He responded that there are around ten lakh people who supported his agitation signed that they won’t be paying the power/water supply bills. By considering this as the success of his motto behind the fasting, he has relinquished the fasting. This time, unfortunately as well as expectedly, there was a poor crowd gathering throughout the fasting period unlike IAC agitation. Of course, we think this isn’t a national cause as if we are worried for it. Eventually, the story has been considered as a trivial one this time by our reverent media channels.
Not only this issue, many other issues like Delhi rape case, Lankan issue, 2G, Coal and many more went out of sight of our media before the actual issues expire. The follow up coverage is completely lacking with the same heat which make the viewers to lose the catch of the issue itself. The prime reason for poor validity of these core national issues on media channels and long lasting validity on Bollywood and dirty political games is that they have no onion and no garlic toppings. When they last, they aren’t spicy enough to viewers because of monotony. End of the day, TRP matters more for them, neither you and me, nor the genuineness in the news they communicate!!
My question is now to Justice Mr. Markandey Katju who always used to sensitively roar about all the sensitive issues about media waves, “Are you snoring now?”.